Hilarious JMU X account turning heads with witty Oregon football jibes

In the lead-up to the College Football Playoff clash between James Madison and Oregon, one fan stands alone as the voice of good-natured ribbing and droll insults as the game reaches its final week of hype and preparation.

After years of "Duck Hunting," "Zero Natties" and Oregon Trail memes, "JMU Sports News" is positively refreshing.

The prolific Twitter poster elevates fan callouts to a new level with his schtick, inventing stats, factoids and visual parodies to "torment" and bait Oregon fans in a way rage-tweeting Husky fans could never imagine. He's produced an epic run of deliberate nonsense and outrageous faux-superiority, all tongue-in-cheek, designed to entertain rather than enrage.

On a platform where discourse normally devolves to the lowest common denominator and scatological insults, it deserves an award, showing that a sports rivalry can have both a heart and a sense of humor.

JMU News called out the Ducks for a 2-3 record against teams that wear purple and gold, for having never won the Boca Raton Bowl, which he calls "The Granddaddy of Them All." (His geography and sense of college football history is deliberately faulty.) He notes that the Ducks have zero wins against the Sun Belt Conference, while the Dukes have nine. He plays Oregon highlights in super slow-motion, noting how slow they look.

It's impossible to take offense, because the whole campaign is clearly intended to be funny. Hosts Delvin Joyce and Vad Lee have appeared as guests on Rian Winter's "Sports Chat 503" podcast and Duck fans have taken to sending them coffee or beers via the Linktree website in appreciate for their clever trolls and witty version of sports "hate" and fan rivalry.

Competition, even a playoff game doesn't have to demeaning and mean-spirited. Hats off to JMU Sports News for finding its soul.