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Jordan Seaton's reported NIL payday reveals the cost to beat Dan Lanning

Oregon head coach Dan Lanning walks the field during the Oregon Ducks annual spring game on April 25, 2026 at Autzen Stadium in Eugene, Oregon.
Oregon head coach Dan Lanning walks the field during the Oregon Ducks annual spring game on April 25, 2026 at Autzen Stadium in Eugene, Oregon. | Ben Lonergan/The Register-Guard / USA TODAY NETWORK via Imagn Images

The Oregon Ducks have become an NFL Draft factory which has it's perks, but it also comes with some downsides. This year, Oregon lost two players to the 1st round in Dillon Thieneman and Kenyon Sadiq, but the Ducks also lost two offensive linemen to the draft along with Isaiah World as an undrafted free agent.

Dan Lanning and his staff often go big game hunting in the Transfer Portal, and this offseason they tried to bolster their offensive line. The Ducks and LSU became the two schools locked in a battle over the top offensive tackle in the Transfer Portal Jordan Seaton with Lane Kiffin and Dan Lanning each racking up frequent flyer miles.

In the end, Jordan Seaton picked the Tigers, and on Wednesday a big reason why LSU was the pick was revealed.

LSU reset the market just to hold off Oregon

On Wednesday, CBS Sports' Chris Hummer reported that Jordan Seaton's deal with the LSU Tigers is likely north of the $4 million range. Hummer also believes that LSU paid Jordan Seaton more than any offensive lineman in college football history.

The payday is truly stunning as it's still so new to see players making NFL level salaries at the college level. Jordan Seaton is believed by many to be a top 10 pick in the 2027 NFL Draft, and when a player of that level hits the open market, they're always going to cash in.

Oregon seemed in the mix right until the very end, and it's unclear how much the Ducks offered the Colorado transfer. Whether the Ducks offered the same figure or not, it's likely wise that Oregon ended up adding several impactful player rather than committing a massive chunk of the budget to one player while already having pieces like Dante Moore and others who are making reportedly high salaries.

The Ducks have become a force on the recruiting trail with the track record of development, Dan Lanning's pull, and the resources. Oregon won't always win every recruiting battle, but it certainly sends a message when it took $4 million to beat out the Ducks.

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